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A Coruña, Spain ABANCA has relied on TRISON to digitise its flagship spaces in A Coruña — the corporate headquarters and the iconic Cine Avenida — delivering innovative, immersive brand experiences for customers, employees and visitors alike.
ABANCA set out to transform two key locations — its corporate headquarters and the historic Cine Avenida — into fully digitised spaces that embody leadership, innovation, and engagement. The challenge was to create environments that not only communicate the brand’s vision but also deliver unique and memorable experiences, blending heritage with cutting-edge technology.
TRISON delivered advanced audiovisual solutions to reinvent both spaces through immersion and interaction. At the headquarters, dual OLED displays, a large LED in the waiting area, and a smart mirror enrich the customer journey. At Cine Avenida, two large-format LED screens equipped with sensors detect visitor presence, triggering interactive and 3D content that turns the building into a modern digital landmark while preserving its cultural significance.
The project seamlessly blends ABANCA’s corporate and cultural identity, integrating next-generation technology into historic and modern architectures while preserving aesthetic coherence.
GET IN TOUCHIn the corporate headquarters, TRISON integrated dual high-definition OLED displays for dynamic storytelling, a large LED screen in the waiting area to share institutional messaging, and a smart mirror that projects personalised content at elevator access points — all designed to enhance engagement and reinforce brand leadership.
The historic Cine Avenida (Espazo Avenida) was transformed with two large-format LED façades featuring audience-detection sensors and immersive 3D content. This intervention revitalises the building, turning it into a dynamic cultural and digital reference point in A Coruña.
Dual OLED screens, a large LED wall and a smart mirror modernise the headquarters, improving communication, flow and customer perception.
Sensor-equipped LED façades at Cine Avenida deliver interactive and 3D visuals, turning the building into a digital reference point in A Coruña.
Both spaces reinforce ABANCA’s innovative profile, using audiovisual technology to create memorable, immersive experiences linked to the brand.
ABANCA’s digital transformation blends culture, technology and brand identity, turning both the corporate headquarters and Cine Avenida into immersive reference points for communication and customer experience.
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